Entrepreneurs and sales professionals are taught to stay in touch, follow up, and then stay in touch some more. When your customers eventually need your product or service, they’ll know exactly who to call. Right? Keep on communicating, whether it’s welcome or not.

But at what cost?

Constant communication might close the short-term sale, but will it create the genuine long-term relationships vital for future sales, reputation building, and referrals? The inherent flaw in top-of-mind thinking is that it inadvertently bypasses the way we truly connect as human beings — through our hearts.

Top of Heart, a memoir-with-a message, tells the story about my shift from top of mind to top of heart. I took on the pressures of trying to outwit my way to the top, and when I arrived, I was lost and unfulfilled, leading to a self-created hell of misplaced purpose, a loss of identity, and, ultimately, addiction, desperation, and near death.

I found my way out by learning how to navigate life — heart first. And I found my way up the same way — by creating a Top of Heart® worldview.